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随着科技的发展,人们的娱乐水平不断提高,各种娱乐方式层出不穷,但是广播电视仍然占有主导地位,广播电视已经成为人们娱乐及日常生活的一部分。而且随着人们生活节奏的加快,业余时间越来越少,所以广播电视节目必须在简洁明了的同时具有极强的吸引力,要达到这个目的电视新闻导语就必须写得有个性。笔者对电视新闻导语个性写作进行综合分析,提出了自己独到的见解。
With the development of science and technology, people’s entertainment level continues to improve, various entertainment modes emerge in an endless stream, but radio and television still occupy a leading position. Radio and television have become a part of people’s entertainment and daily life. And as the pace of people’s life accelerates, spare time less and less, so radio and television programs must be concise and clear at the same time have a very attractive, to achieve this goal must be written personality TV news. I conduct a comprehensive analysis of TV news lead personality writing, put forward their own unique insights.