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现今的市场营销中存在的问题不仅仅是缺乏规则,最大的问题在于没有意识到首先应该掌握的就是规则。为了纠正这个问题,营销人员必须开始系统学习市场营销史,然后提出影响营销战役成败的战略原则。当今没有什么能比战略更重要的了。
The problems in marketing today are not just the lack of rules. The biggest problem is that the rules that should not be mastered at first are the rules. In order to correct this problem, marketers must begin to systematically study marketing history and then propose strategic principles that influence the success or failure of marketing campaigns. Nothing today is more important than strategy.