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2002下半年至2003年底,在中国日用化妆品市场,有两件事情让业内人士记忆深刻:一是面对市场近乎惨烈的竞争,许多国内日化企业经历了从天堂到地狱的恶梦:从事多年日化经营的企业风光不在,而新进入者尚没有品尝到一丝成功的喜悦,就转瞬即逝。二是九鑫集团“满婷”品牌的异军突起,在不到两年时间即站稳市场并迅速壮大,成为近年来日化领域成长最快的品牌。
From the second half of 2002 to the end of 2003, there are two things that people in the industry are reminded of deeply in China’s daily cosmetics market: First, facing the fierce competition in the market, many domestic enterprises have experienced the nightmare from heaven to hell: Years of business day business scenery is not, and new entrants have not yet tasted the slightest success of the joy, it fleeting. Second, Jiuxin Group “Man Ting ” brand’s sudden emergence, in less than two years, that is, to stabilize the market and rapidly expanding, becoming the fastest growing brand in Japan in recent years.