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目前中国动漫产业正处在一个快速发展的时期,但是现有陈旧产业链依旧在阻碍着整个产业的可持续发展,为了改变这一现状,提高中国动漫在国际上的竞争力,改革动漫产业链势在必行。本文建议通过对产业链起点的改革,综合开发动漫IP和将动漫产业与其他产业结合扩展产业链的范围等方式充分优化产业链,努力打造更多元化,更完善的产业链,以促进整个产业链的发展和整个动漫产业的可持续发展。
At present, the animation industry in China is in a period of rapid development. However, the current obsolete industrial chain is still hindering the sustainable development of the entire industry. In order to change this status quo, enhance the competitiveness of Chinese animation in the world and reform the animation industry chain Imperative. This paper suggests to fully optimize the industrial chain through reforming the starting point of the industrial chain, comprehensively developing the animation IP and combining the animation industry with other industries to expand the scope of the industrial chain, and strive to create a more diversified and more complete industrial chain to promote the entire The development of the industrial chain and the sustainable development of the animation industry.