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随着时代的发展,当代蒙古族大学生作为一个独特的消费群体,其消费特征发生了很大变化。本论文通过问卷调查法、访谈法等研究方法,通过对蒙古族大学生在消费结构、消费方式、消费心理等方面的调查研究,深入剖析当代蒙古族大学生的消费特征,讨论优化建议,对于培养蒙古族大学生树立科学的消费观具有十分积极的现实意义。
With the development of the times, as a unique consumer group, the characteristics of the consumption of contemporary Mongolian students have undergone great changes. Through the investigation of Mongolian college students in terms of consumption structure, consumption patterns and consumer psychology, this paper deeply analyzes the consumption characteristics of contemporary Mongolian college students and discusses the optimization suggestions by means of questionnaire survey and interviews. College students to establish a scientific concept of consumption has a very positive and practical significance.