随着行业间的社会化程度越来越高，企业报与综合性报纸之间的竞争突出地表现在社会热点问题的报道上。企业报除体现自身的特点外，决定它的影响力和吸引力的主要一点，则表现在报纸的社会效应上。 　　社会效应指的是人们普遍认可的一种社会反应。对一个企业来讲，通常人们把企 As the degree of socialization among industries becomes higher and higher, the competition between corporate newspapers and comprehensive newspapers is prominently reflected in the coverage of hot issues in society. In addition to reflecting the characteristics of its own business, the main influence of its decision and appeal, it is reflected in the social effects of the newspaper. Social effect refers to a generally accepted social response. For a business, usually people take the business