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随着融媒体时代的到来,体育赛事危机传播呈现出新的特点,带来了新的危机应对难题。融媒体时代,信息传播速度快、影响范围广,有传统媒体没有的传播特点和优势。必须深入分析融媒体时代体育赛事危机传播的特点,找出体育赛事危机传播的关键点,制定行之有效的管控策略,防止虚假信息和谣言的出现,引导社会舆论,提高危机应对水平。
With the advent of the financial media era, the crisis of sports events has shown new characteristics and brought about a new crisis response. Melting the media era, the speed of information dissemination, the impact of a wide range of traditional media does not have the characteristics and advantages of communication. It is necessary to analyze in depth the characteristics of the crisis spread of sports events in the media age, identify the key points of the crisis spread of sports events, formulate effective management and control strategies, prevent the emergence of false information and rumors, guide social public opinion and improve the crisis response level.