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江苏省海门市纺织工业抓住机遇,积极引进外资,嫁接改造老企业,终于走出困境、获得新生。论述了在招商引资中“得”与“失”的辩证法,认为关键在于更新观念,“只有大思路,才有大出路”。海门市的企业家们富有远见和创造性地实行“你先利,我后利;眼前让利,长远得利;直接让利,间接得利”的让利策略,赢得了外商们的广泛信任和赞誉,先后有6家市属纺织企业顺利地引进了外资,产品开始供不应求并打入国际市场,老企业又恢复了勃勃生机。实践证明,通过采取多种方式引进外资,可以使企业的生产管理更加规范化,营销策略更加科学化,内部职能更加高效化,对外竞争更加优势化。
The textile industry in Haimen City, Jiangsu Province, seized the opportunity to actively attract foreign capital, graft and transform old companies, and finally emerged from the predicament and gain new life. It discusses the dialectics of “acquisition” and “disappearance” in attracting investment, and believes that the key lies in renewing the concept. “Only a big idea can have a big way out.” Haimen’s entrepreneurs have visionary and creative ways to implement the strategy of “you first benefit, I benefit later, immediate benefit, long-term benefit, direct profit-taking, and indirect profit”. This strategy has won the trust and praise of foreign businessmen. Six municipal textile enterprises have successfully introduced foreign capital, and their products have begun to exceed supply and have entered the international market. Old companies have regained their vitality. Practice has proved that the introduction of foreign capital in a variety of ways can make the company’s production management more standardized, its marketing strategy more scientific, its internal functions more efficient, and its external competition more predominant.