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论文通过对未来竞争环境的分析,指出移动运营商A公司面临着同行业竞争者的挑战和IPTV、WIMAX等新业务的替代性竞争,同时随着产业融合的加快和客户需求的变化,未来的竞争将更加激烈。文章阐述了在未来竞争环境下,提供以客户为中心的产品和服务将成为竞争制胜的关键,行业客户将成为主要竞争点,运营商对资源的整合能力将成为其核心能力。
Based on the analysis of the future competitive environment, the paper points out that mobile operator A is facing the challenge of competitors in the same industry and alternative competitions for new services such as IPTV and WIMAX. At the same time, with the acceleration of industrial convergence and changes in customer needs, the future The competition will be more intense. The article elaborates that in the future competition environment, providing customer-centric products and services will be the key to winning the competition. Industry customers will become the main competition points, and operators’ ability to integrate resources will become their core competence.