论文部分内容阅读
现在,世界标志以logo的名义表达了人类对普遍语言的追求。我们的城市标志设计应当积极地和国际接轨,找到标志形态的普遍性视觉规律。理解符号化形态为何在我们城市标志设计中面临尴尬局面的原因,弱化标志符号所含有各种象征意义。科学的建立色彩为主导的视觉表现方法,深入地找寻我们城市自己的色彩感悟,合理地运用色彩的语言,设计出高水平的扬州城市标志,传播我们城市的文化,展示我们的城市魅力。
Now, the logo of the world expresses the human pursuit of universal language in the name of logo. Our urban logo design should be actively in line with international standards and find a universal visual law of the shape of signs. Understand why symbolic patterns are embarrassing in our urban logo design and weaken the symbolic meanings of symbolic symbols. Science-based color-led visual representation method, find out our own city’s color perception deeply, make rational use of color language, design a high-level Yangzhou city symbol, spread the culture of our city and show our charm of the city.