自2004年末以来,有关以区域性报纸为代表的传统媒体如何正确应对网络媒体的挑战以解决自身可持续发展的问题就成了传媒领域中最为热点的话题。特别是在报业面临“拐点”的时候,报纸媒体走上了和网络媒体融合的道路。互联网的冲击使得绝大部分区域性报纸都建立了自己的网站,以应 Since late 2004, the issue of how traditional media represented by regional newspapers can properly address the challenges of online media to solve their own sustainable development has become the hottest topic in the field of media. Especially in the newspaper industry is facing a “turning point”, the newspaper media embarked on the road of integration with online media. The impact of the Internet has made most of the regional newspapers have set up their own website in response