在中国动漫呈现复苏之势、前景一片大好的当下,作为国漫新次元开拓者的《十万个冷笑话》依然是其中独特和突出的一员,其欢笑背后的文化现象分析对于互联网时代的文化市场有着重要意义。本文从文化消费角度分析了“十冷”的成败功过、文本内容,运用狂欢理论进行了深入解读。 At the moment when China’s animation industry is showing signs of recovery and its prospects are promising, the “One Hundred and Ten Naughty Joke” as the new pioneer of the Chinese novel is still one of the unique and outstanding members. The analysis of the cultural phenomena behind its laughter is of great value to the Internet age Cultural markets are of great importance. This article analyzes the successes and failures of “Ten Colds” from the point of view of cultural consumption, and carries out an in-depth explanation using Carnival Theory.