论文部分内容阅读
本文阐述了广告代理制下的广告运作流程，剖析了我国虚假广告产生的多维原因；在此基础上，从广告主、广告公司和媒介、广告审核机关、广告监督机关以及广告受众五个方面提出了治理虚假广告的对策建议。
虚假广告服务成因分析及对策研究——基于广告代理制运作流程的分析
【摘 要】
：
本文阐述了广告代理制下的广告运作流程，剖析了我国虚假广告产生的多维原因；在此基础上，从广告主、广告公司和媒介、广告审核机关、广告监督机关以及广告受众五个方面提出了治理
【机 构】
：
东北师范大学商学院,东北师范大学服务业管理研究中心
【出 处】
：
技术经济
【发表日期】
：
2009年2期
其他文献
Somatic Embryogenesis and Organogenesis for Regeneration of Endangered Multipurpose Desert Plant &am
Leptadenia pyrotechnica is an important multipurpose endangered plant in the Kingdom of Bahrain with restricted distribution. Nodal explants were cultured on Mu
Hybrid millet Zhang and its parental cultivars were studied for their potassium (K) uptake and accumulation characteristics and related physiological mechanisms
The variation in solar environments during succession in sago forests is thought to affect the growth of many plant species. To clarify the pattern of plant col
本文通过对国内建筑安全与防灾课程发展现状的分析,探讨此门课程在独立学院的教学方法和模式,并进行探索与实践,从而不断提升教学效果。
Tropical soils are deficient in essential plant nutrients, including zinc (Zn). Using cover crops in cropping systems is an important option to improve soil fer
根据最佳计算参数解决气体动力问题设计成的气动系统能够创建矿井轴流式通风机的新系列。这种通风机逆转能保证叶片沿工作轮在90～120s时间内运转幅度达78％。在其设计时期，新通风
Winter wheat (Triticum aestivum) planting in Nebraska is recommended for mid Sep but summer crops are often harvested around Oct 1. Also, weather may delay plan
The selection of superior genotypes based on the simultaneous response to several characteristics of agronomic importance is a key strategy to overcome the scar
通过对企业资源与企业技术创新能力关系的辨析，本文认为，知识型企业的技术创新能力与其获取和开发资源的能力严格相关，通过分析企业在其生命周期内经营的特定资源的种类和数量就
In laboratory experiments were evaluated TRICHOD®, FOLIGUARD®, Trichoderma sp, and watery extracts of pine, marigold and eucalyptus, respectively, against