本文首先阐述了酒店个性化服务产生的背景、个性化服务的概述,然后根据现代酒店业的实际情况,针对酒店在认识和实践上存在一些误区、酒店客史档案不健全、员工在服务过程中缺乏创新等三个方面的问题,论述提供个性化服务应当具备的条件。基于此,最后结合一些先进酒店的成功经验提出了一些个人的建议和策略。 In this paper, firstly, the background of individualized service and the overview of personalized service are elaborated. Then according to the actual conditions of modern hotel industry, there are some misunderstandings about the hotel in the cognition and practice. The hotel customer history file is not perfect, Lack of innovation and other three aspects of the problem, to provide personalized services should have the conditions. Based on this, finally some personal suggestions and strategies are put forward based on the successful experience of some advanced hotels.