现代整合营销传播创始人唐·舒尔茨教授指出:营销公司必须从以产品为中心的方式转向以客户为中心的方式。目前对于营销组织的最大的挑战是更多地去理解他们的客户和潜在客户的需求。在早期,市 Professor Tang Schultz, founder of modern integrated marketing communications, notes that marketing companies must move from a product-centric approach to a customer-centric approach. The biggest challenge for marketing organizations today is to understand more about the needs of their customers and potential customers. In the early days, the city