电视台形象宣传片被认为是电视台综合宣传办台理念、体现自身实力、彰显个性的最重要的一个包装手段。在电视频道日益增多,竞争加剧的情况下,许多城市电视台都制作了自己的形象宣传片,以期唤起观众的注意,占领媒体市场。电视形象片一般采用特效视音手段制作,以美感悦人耳目,通 TV commercial image is considered to be a comprehensive propaganda television stations Taiwan concept, reflect their own strength, highlight the personality of the most important means of packaging. With television channels increasing and competition intensifying, many city television stations have produced their own image videos to arouse the attention of the audience and occupy the media market. TV image film commonly used special effects video production, pleasant to the eyes of the public, pass