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在本刊前两期,笔者已对我国广告教育存在的几个问题作了重点阐述与分析,本期拟将大陆广告教育与我国台湾广告教育进行比较,再次从发展的角度分析大陆广告教育的问题。目前,我国广告教育不乐观的状况和进入WTO及成功申办奥运会的现实,要求我国广告教育必须进入质量提升阶段,以期培养具备能够在国际市场从事市场营销、广告信息传播和从事公关活动能力的广告人才。从台湾广告教育的发展状况找大陆的差距大陆广告教育在发展过程中,存
In the first two issues of this issue, the author has made some elaboration and analysis on several problems that exist in China’s advertising education. In the current issue, we will compare mainland advertising education with Taiwan’s advertising education in China. Once again, from the perspective of development, problem. At present, the situation of our country’s advertising education is not optimistic and the reality of entering the WTO and the successful bid for the Olympic Games requires that our advertising education must enter the stage of quality improvement with a view to cultivating advertisements that have the ability to engage in marketing, advertising information dissemination and public relation activities in the international market Talent. From the development of education in Taiwan to find the gap between the mainland advertising education in the development process, the deposit