伴随着人与自然和谐发展的理念的出现,越来越多人呼吁旅游业的可持续发展,生态旅游随着兴起,为旅游业注入新鲜的血液,成为21世纪旅游的主旋律。在这十余年的快速发展中,也存在很多违背生态旅游本质的问题,有碍于生态旅游的健康发展。本文通过阐述生态旅游的内涵,揭示其在发展过程中存在的问题,针对性地提出了解决问题的对策。 With the emergence of the concept of harmonious development between man and nature, more and more people are calling for the sustainable development of tourism. With the rise of ecotourism and the influx of fresh blood into the tourism industry, ecotourism has become the main theme of tourism in the 21st century. In these ten years of rapid development, there are also many problems that violate the nature of eco-tourism and prevent the healthy development of eco-tourism. This paper expounds the connotation of ecotourism, reveals its problems in the development process, and puts forward some countermeasures to solve the problems.