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本研究采用问卷调查和统计方法,从期刊品牌影响的不同维度时中国科学技术协会所属期刊品牌影响力和品牌状态进行了研究,其结果表明,中国科协科技期刊品牌处于"正常期刊品牌状态",并呈现出期刊品牌集群化的发展趋势与特点.
中国科学技术协会期刊品牌影响力与品牌状态研究
【摘 要】
：
本研究采用问卷调查和统计方法,从期刊品牌影响的不同维度时中国科学技术协会所属期刊品牌影响力和品牌状态进行了研究,其结果表明,中国科协科技期刊品牌处于"正常期刊品牌状
【机 构】
：
中华医学会杂志社,中国科学院文献情报中心
【出 处】
：
中国科技期刊研究
【发表日期】
：
2004年期
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