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正确的分类改革,应该是在不完善的现实的政府、不完善的现实的市场和现实的社会条件下对媒介制度创新做出正确选择,将非营利的真正的公共媒体与营利性的市场经济传播机构进行体制剥离,重点在于对国有传播资源资产的存量与增量统筹安排,按资源资产的产权属性、分工职能、产出类别,区分国家政治媒体、社会公共媒体与市场经济媒体这样三个类型,实施“三水分流”式的制度分开、运营分轨。只有这样,才能实现政府严格监管下的以公共服务、公共品质为主导的竞争,才能实现非营利的公共新闻事业与营利性传媒产业之间的共同发展与繁荣,才能在新闻传播领域真正地贯彻科学改革观、科学发展观。这也是破解当前一些新闻媒体依然游离于市场经济而另一些新闻媒体却又过度商业化的命门所在。
Correct classification reform should make the correct choice of media system innovation under imperfect realistic government, imperfect realistic market and realistic social conditions, and make non-profit real public media and for-profit market economy The dissemination of institutions to carry out the system of separation, the focus is on the state-owned distribution of resources assets inventory and incremental co-ordination arrangements, according to the property assets property rights, division of labor functions, output categories, the distinction between the national political media, social media and market economy media such three Type, the implementation of “three water flow ” type of system separate, operational rail. Only in this way can competition under the strict supervision of the government be led by public service and public quality so that the common development and prosperity between nonprofit public journalism and for-profit media industries can be truly implemented in the field of news media Scientific Reform View, Scientific Development View. This is also the crux of cracking some current news media outlets still free from the market economy while others are over-commercialized.