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伴随着暑期的到来,电视广告经营也周期性进入销售淡季。为充分利用暑期节点的特殊性,通过开展接地气的综艺娱乐节目,吸附年轻观众群体,确保淡季创收不淡,实现广告增收,重庆广电集团结合电视频道影响力和市场周期特性,配合系列剧《望龙门客栈》的拍摄推出了活动营销项目《下一站天后》。该活动依附于重庆特色“美女经济”吸附眼球,与合作单位重庆华美整形医院的形象相互契合,通过线上推广和线下营销的配合,以空中地面全覆盖的强势营销,提升合作企业的品牌知名度和美誉度,实现商业价值凸显、客户品牌价值提升、频道收视的共赢局面。
With the advent of the summer, TV commercials also periodically enter the off-season sales. In order to make full use of the special features of the summer nodes, through carrying out variety entertainment programs of grounded gas, absorbing young audience groups, ensuring less off-season revenue and increasing advertising revenue, Chongqing SVA Group, combined with the influence of TV channels and market cycle characteristics, Hope Dragon Gate Inn “shooting launched an event marketing project” the next station days. “ The activity attached to the characteristics of Chongqing ”beauty economy " eye absorption, and cooperation with Chongqing, China and the United States Plastic Surgery Hospital image of mutual fit, through online marketing and offline marketing with strong ground-to-air coverage of the full coverage of the promotion of cooperative enterprises Brand awareness and reputation, highlighting the commercial value, customer brand value, channel win-win situation.