雀巢对巴黎水和圣培露的定位,不太过分强调气泡水的功能性,而是强调生活方式。购买气泡水的顾客基本上在25到40岁之间,这部分人群收入比较高,有较强的消费能力。他们消费气泡水其实是在享受高端的生活方式,同时也告诉周围人自己追求生活品质。 Nestlé’s position on Parisian water and San Pedro does not overemphasize the functionality of water bubbles, but instead emphasizes lifestyles. Customers who purchase bubble water are basically between the ages of 25 and 40, and this part of the population has higher incomes and stronger spending power. They consume water bubbles actually enjoy the high-end lifestyle, but also tell people around the pursuit of their own quality of life.