企业文化建设对于提高企业竞争软实力有着重要的作用,并且是提高企业凝聚力的重要途径。在本文中,从文化和文化建设的概念出发,阐述了旅游企业进行文化建设的重要意义和旅游企业文化建设的主要内容,并对当前旅游企业文化建设中存在的问题进行了剖析,最后对加强旅游企业文化建设的对策进行了探讨。 The construction of enterprise culture plays an important role in improving the soft power of the enterprise competition and is an important way to improve the cohesion of the enterprise. In this paper, starting from the concept of culture and culture construction, it elaborates the significance of cultural construction of tourism enterprises and the main content of cultural construction of tourism enterprises, and analyzes the existing problems in the current cultural construction of tourism enterprises. Finally, The countermeasures of cultural construction of tourism enterprises are discussed.