创新是企业生存的根本,更是企业能够长久不衰发展的关键所在。从某种程度上来讲创新就是企业的灵魂与源动力,而不管是小企业还是巨头企业,进行创新都是为了让自己的产品能够受到市场的欢迎,受到用户的欢迎,因此不管如何创新都不能与市场脱离。企业在创新的支持下才能够不断提升自己的综合实力,让自己可以在同行中领先而不被超越,比如苹果,苹果公司的成功正是创新的典型代表,而诺基亚则是忽视创新的典型例子,苹果公司能够在短短的几年内受 Innovation is fundamental to the survival of an enterprise. It is also the key point for an enterprise to develop in a long time. To some extent, innovation is the soul and the source of innovation. Regardless of whether it is a small enterprise or a giant enterprise, innovation is to make its products be welcomed by the market and welcomed by users, so no matter how innovative Separated from the market. Enterprises with innovative support can only continue to enhance their overall strength, so that they can be ahead of their peers without being surpassed, such as Apple, Apple’s success is the typical representative of innovation, and Nokia is a typical example of neglect of innovation , Apple can be affected in just a few years