论文部分内容阅读
大客户销售是一个复杂的过程,但它的原理却没有那么的复杂,我们通过研究和实践整理出做好大客户营销的六个套路,我们把它称作降龙六式。第一式:走对路做大客户销售你的路要走对,路走错了不管你如何的努力也是徒劳。如客户对质量非常的重视,而你的工作重点是售后服务,即使你的售后服务是最好的,你也不能打动客户,因为你的路走错了。那么怎么才能走对路呢?收集情报,只有收集到准确的情报才能走对路,情报就像我们去旅行的地图一样,如果地图是准确的我们的路线才能正确。第二式:找对人了解到客户的情报,就要和客户建立关
Sales of large customers is a complex process, but its principle is not so complicated, we put through research and practice to do a good job marketing six routines, we call it the Dragon 6. The first type: take the road to big customer sales Your way to go right way wrong No matter how hard your efforts are futile. If the customer attaches great importance to quality, and your focus is after-sales service, even if your after-sales service is the best, you can not impress clients, because your path is wrong. So how can we go right? Collect information, only to collect accurate intelligence to go right, intelligence is like the map we travel to, if the map is accurate, our route can be correct. The second type: Find the right people to understand the information, it is necessary to establish customer relations