论文部分内容阅读
本文结合现有应用型高等院校“市场调查”课程教学存在的问题和“市场调查”课程的培养目标,探索了校企合作模式下“市场调查”课程的教学改革,从教学内容、模式、方法与考核等方面,提出了以“校内外联动”为导向、以“过程”为主线、以“任务”为载体的校企合作教学模式,旨在以此增加课程教学效果,提高学生的学习兴趣与岗位职业能力。
Based on the existing problems in the teaching of “Market Research” in applied colleges and universities and the training objectives of “Market Research”, this paper explores the teaching reform of “Market Research” under the mode of school-enterprise cooperation, From the aspects of teaching content, mode, method and examination, the author puts forward the cooperation mode of school-enterprise based on “inside and outside the school ” as the guide, “process ” as the main line and "task In order to increase the effectiveness of teaching courses, improve students’ interest in learning and post professional ability.