信息化管理的背景下 ,着力于对信息敏感反应的“事件驱动”开发 ,是组织高效率传播的新思路。“事件驱动”开发 ,包括利好事件的顺势开发、危机事件的挫折开发、混沌事件的阐释开发等价值 ;而“事件驱动”的效用则体现在形成制度、凝结文化两方面 ;事件驱动中 ,组织传播对媒介的有效选择 ,需遵循媒介丰裕度平衡与细分接受员工两大原则 Under the background of information management, focusing on “event-driven” development of information-sensitive reactions is a new way of organizing high-efficiency communication. The development of “event-driven” includes the development of home-based development of positive events, the development of setbacks of crisis events and the interpretation and development of chaotic events. The utility of “event-driven” is reflected in the formation of a system and the condensation of culture. To disseminate the effective choice of media, we must follow the balance and subdivision of media abundance Accept the two principles of staff