论文部分内容阅读
随着韩剧热播,我国赴韩旅游人数在相应增加。那么,韩剧是否会对我国公民的赴韩旅游意愿产生影响?基于这种思考,在综述前人研究成果的基础上,从韩剧认知、收看动机及影视旅游动机出发,设计了包含38个测量题项的调查问卷,以高校女大学生为研究对象搜集研究数据,采用SPSS软件对调查问卷进行统计分析,通过探索性因子分析,得出6项公因子,然后建立二元logistic回归模型,实证分析了6项公因子对中国公民赴韩旅游意愿的影响机理。研究发现,67.1%的女大学生在收看韩剧后产生了赴韩旅游意愿,情感表达与水平高、充满吸引力、寻求愉悦、寻求新的旅游体验、印证与寻梦等显著正向影响女大学生游客赴韩旅游意愿,而消磨时光与女大学生的赴韩旅游意愿没有显现出显著的相关性。文章还讨论了以上结论对我国出口国产剧的启示及未来研究的方向。
With the popularity of Korean operas, the number of China’s tourists to Korea increased correspondingly. So, will Korean drama have an impact on Chinese citizens’ willingness to travel to Korea? Based on this thinking, on the basis of a review of previous research results, starting from the cognition of Korean drama, motive of watching movie and travel motivation of film and television, Questionnaire questionnaire to college female students as the research object to collect research data, the use of SPSS software for statistical analysis of the questionnaire, through exploratory factor analysis, obtained six common factors, and then establish a binary logistic regression model, empirical analysis The Influence Mechanism of Six Common Factors on Chinese Citizens ’Visiting South Korea’ s Will to Travel. The study found that 67.1% of female college students came to South Korea after watching the Korean travel will, the emotional expression and level of high, attractive, seeking pleasure, seeking a new tourist experience, confirming and dreaming, etc. have a significant positive impact on female college students tourists The willingness to travel to South Korea did not show a significant correlation between spending time with the female students’ willingness to travel to Korea. The article also discussed the above conclusions on our national export-oriented drama inspiration and future research direction.