现代人对于传统文化的喜好越来越强烈,商品包装设计也融入了传统文化符号。本文从传统文化符号的纹样、文字、色彩出发,分析、认识和吸收传统文化符号的精髓。形成有中国特色的创意包装设计,从而使中国传统文化符号得到传承和弘扬。 Modern people’s preference for traditional culture is more and more strong, and the design of commodity packaging also incorporates traditional cultural symbols. Based on the patterns, characters and colors of traditional cultural symbols, this article analyzes, recognizes and absorbs the essence of traditional cultural symbols. A creative packaging design with Chinese characteristics has been formed, so that the traditional Chinese cultural symbols can be inherited and promoted.