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互动电视改变了传统电视被动的收看模式,由看电视变为用电视,文章通过对本地区环境和受众分析,试图探索发展互动电视的道路。
Interactive TV has changed the traditional TV passive viewing mode, from watching TV to television, the article through the analysis of the local environment and audience, trying to explore the development of interactive TV.