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如今的社会依然是互联网等新媒体的快速发展,社会生活生产的诸多方面都发生了很大的变化,特别是移动媒体被广泛应用于高校生,微博、微信等即时聊天工具依然成为了普通高校生的生活交流方式。新媒体的快速发展给校园文化建设工作带来挑战,但同时也是一个良好的机遇。既然新媒体工具依然成为了我国高校生生活方式之一,那么就应该利用新媒体工具带来的机遇加强校园文化建设。有效的运用新媒体平台,注重思想教育工作,提高校园文化建设工作效率,加强高校校园文化教育工作的开展。
Today’s society is still the rapid development of new media such as the Internet. Many aspects of social life have undergone great changes. In particular, mobile media are widely used by college students. Instant chat tools such as Weibo and WeChat have become common college students The way of life communication. The rapid development of new media poses challenges to the construction of campus culture, but it is also a good opportunity. Since new media tools are still one of the lifestyles of college students in our country, we should take advantage of the opportunities brought by new media tools to strengthen the construction of campus culture. Effective use of new media platform, pay attention to ideological education, improve the efficiency of campus cultural construction, and strengthen the work of college cultural education.