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据殷墟出土的青铜器上的铭文和上古典籍《周礼》上的记载,我国有商业广告的历史可上溯到3000年前的殷商时代。当时有个叫伯格的人把马卖给了一个叫棚先的人,这笔交易以铭文的形式刻记在一件青铜器上,籍此以“告于士”(《周礼)股墟出土的这类“铭文广告”,严格说来,当是世界商业广告的最初胚胎和雏型。嗣后,随着商业的发达,科技文化的进步,商业广告不断演变出音响广告(叫卖广告、道具广告)、标识广告(实物广告、图记文字广告、灯光广告)等形式。到了宋
According to the inscriptions on the bronze ware unearthed in Yin Ruins and the ancient classics, “Zhou Li,” the history of commercial advertising in our country dates back to the Shang period of 3000 years ago. At that time, a man named Borg sold his horse to a man named Peng Xian. The transaction was inscribed on a bronze inscription in the form of an inscription (“Zhou Yu”) Unearthed this type of “inscription ads”, strictly speaking, when the world is the first commercial embryo and embryonic form. Later, with the development of business and the progress of science and technology, commercial advertisements evolved into the form of audio advertisements (selling advertisements, props), logo advertisements (physical advertisements, graphic text advertisements, light advertisements). To Song