三星S7、苹果SE综合评价分列第一、第二,但价格同样排名前两位。手机市场还是“一分钱一分货”?当下,消费行为从“追求性价比”往“注重产品质量及特色”过渡。各大手机厂商都绞尽脑汁凸显自己的产品特点,避免被标签“同质化”。“十项黑科技”、“徕卡认证”……各式宣传语成了发布会上抓取市场眼球的利器。然而,这些大 Samsung S7, Apple SE comprehensive evaluation ranked first and second, but the price also ranked the top two. Mobile phone market is still “what you pay for” Now, the consumer behavior from “the pursuit of cost ” to “focus on product quality and features ” transition. The major mobile phone manufacturers are racked their brains to highlight their product features, to avoid being labeled “homogenization ”. “Ten black technology ”, “Leica certification ” ... ... all kinds of promotional language became the conference to grab the eye of the market tool. However, these are big