目前,随着我国经济的高速发展,农村互联网金融需求也日趋增长,而传统金融机构存在放贷难和资金缺口巨大的问题。在全民创新、万众创新的政策背景下,互联网金融旨在通过便捷的小金融服务实现惠普金融,满足农村经济发展需求。文章将对互联网金融在农村发展现状和问题进行初步探讨,并针对问题提出相应的解决对策和建议。 At present, with the rapid economic development in our country, the demand for internet finance in the rural areas is also growing day by day. However, the traditional financial institutions have the problem of huge lending and huge funding gap. Under the policy of universal innovation and universal innovation, Internet finance is aimed at realizing HP finance through convenient small financial services and meeting the needs of rural economic development. This article will make a preliminary discussion on the current situation and problems of Internet finance in rural areas and put forward corresponding solutions and suggestions on the issues.