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从终端通过标准化销售就是可口可乐的上勾拳,作为一个系统工程,可口可乐没有一般消费品上市那么轰轰烈烈,其终端扎扎实实的工作,让竞品很难拦截,而且可以倒逼渠道,让渠道成为老老实实的物流角色
As a systematic project, Coca-Cola does not have such a glamorous list of general consumer products that its standardized terminal sales are standardized. It is hard to intercept competing products, and it can be used as a channel to make the channel an old Honest logistics role