论文部分内容阅读
随着网络的发展和普及,为了适应时代的变化和消费者的需求,网络营销已成为一项新的营销方式。网络营销不但为企业提出了新的经营销售模式,也给企业带来了新的挑战。本文就DELL公司在网络营销方面的成功应用,论述了网络营销的优势和不足之处,并提出了网络营销改革创新之处。
With the development and popularization of the Internet, in order to adapt to the changing times and the needs of consumers, Internet marketing has become a new marketing method. Internet marketing not only for the business put forward a new business model, but also to the business has brought new challenges. This article discusses the successful application of DELL in network marketing, expounds the advantages and disadvantages of network marketing, and puts forward the innovation of network marketing.