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商业与市场的繁荣,带动了商业艺术设计的蓬勃发展。站在商家的立场谈问题,从市场经济的角度看问题,不仅是“在商言商”的精髓所在,更是关乎每一个艺术设计专业学生的工作前景与专业成就。本文就此首先论述了商业意识在艺术设计教学中的价值,并从社会实践、人才观念、职场角色、团队协作等方面重点阐述了教学中融入商业意识的途径与方式,以期对艺术设计专业教学体系的完善以及培养人才的模式探索有一定的参考价值。
The prosperity of commerce and market drove the vigorous development of commercial art design. From the point of view of the merchant, to talk about the issue and view the issue from the perspective of a market economy is not only the essence of “doing business,” but also the work prospects and professional accomplishments of every art design student. This article first discusses the value of commercial awareness in art design teaching, and from the aspects of social practice, talent concept, workplace role, teamwork and so on, elaborates the ways and means of integrating business sense into teaching, with a view to the teaching system of art design major Improve and train personnel to explore the mode of a certain reference value.