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在新媒体冲击下行业报如何实现突围?探讨和分析了行业报的优势和面临的问题,并结合《东方烟草报》的探索经验,从创新产品形态、锻造专业队伍、打造服务品牌三方面提供了解决这一问题的思路。
Under the impact of new media industry reported how to break through? Discusses and analyzes the advantages and problems faced by the industry newspaper, combined with the “Oriental Tobacco News,” the exploration experience, from innovative product form, forging professional team, to create service brand three aspects The idea of solving this problem.