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随着科学的发展,时代的进步,尤其是互联网的发展,传播媒介和传播手段不断的更新,媒介融合这一新词渐渐走入人们的视线。单一的媒体已经无法适应这个日新月异的时代。媒介融合正在挑战着大众以往的习惯,给新闻传播和广告传播带来了重要的影响。本文主要就媒介融合在新闻传播和广告传播中产生的影响进行了分析和探讨。
With the development of science and technology, the progress of the times, especially the development of the Internet, the continuous update of the media and the means of communication, the new term of media convergence has gradually come into sight. A single media has been unable to adapt to this ever-changing era. Media convergence is challenging the general public’s past habits and has had a significant impact on news media and advertising. This article mainly analyzes and discusses the impact of media convergence in news media and advertisement dissemination.