现代技术的迅猛发展导致企业组织结构的动态适应性越来越成为重要的核心竞争因素。随着更多企业和组织认识到生态圈模式的巨大优势,未来商业必将进入竞争2.0时代——生态圈的竞争。本文探讨了出版发行企业如何顺应和跟进这一趋势,构建生态圈模式与动态化组织。 The rapid development of modern technology led to the dynamic adaptability of the organizational structure of enterprises has increasingly become an important core competitive factor. As more companies and organizations recognize the great advantages of the ecosystem model, the future of commerce is bound to enter the era of competition 2.0 - the ecological circle of competition. This article explores how publishers and publishers adapt to and follow up this trend and build an ecosystem model and dynamic organization.