拥有好品牌的产品往往让向消费者对其生产企业产生好感,并促使消费者对该企业的其他产品产生认同感,从而提高企业的整体形象。品牌作为企业的“脸面”已经演变成为各大企业为适应现今消费市场环境而重点把握的方向,并成为企业提高整体形象参与市场竞争的重要手段,因此,对于企业来说,有针对性的进行品牌推广就显得尤为重要。 Products that have a good brand often give consumers a sense of goodwill about their manufacturing business and motivate consumers to be more receptive to the other products of the business, thereby enhancing the overall image of the business. Brand as the face of the enterprise has evolved into the major companies to adapt to today’s consumer market environment and the key to grasp the direction and become an enterprise to enhance the overall image of an important means of participating in market competition, therefore, for businesses, targeted To promote the brand is particularly important.