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标题是广告文稿的精髓,它不仅与广告的表现形式有关,更与广告的内容、诉求方式有直接的关系.一个新颖、生动、贴切而富有吸引力的标题,不仅能诱发消费者阅读正文的兴趣,而且会给人留下长久的记忆.那么,如何使标题引人注意呢?
The title is the essence of an advertisement, which is not only related to the manifestation of the advertisement but also directly related to the content and appeal of advertisement.A novel, vivid, appropriate and attractive title can not only induce consumers to read the text Interest, and will give people a long memory. So, how to make the title interesting?