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随着科学技术和网络技术的发展,自媒体应运而生,而承载着自媒体的微博也日益成为人们社会生活中不可或缺的一种传播媒介。目前,微博以其草根性、交互性、原创性的特点,以惊人的发展速度颠覆着公众传统的话语模式,并且正逐步改变旧的舆论格局,成为推动公民话语权成长的一种重要方式。本文将从微博自身的特性来分析其对公众舆论的形成与传播的影响。
With the development of science and technology and network technology, self-media came into being, and the micro-blog carrying self-media has also increasingly become an indispensable medium in people’s social life. At present, weibo, with its grassroots, interactive and original features, overthrows the traditional discourse model of the public at an alarming rate of development and is gradually changing the old pattern of public opinion and becoming an important way to promote the growth of the voice of citizens . This article will analyze its own characteristics from the micro-Bo analysis of the formation and spread of public opinion.