《明星时代》杂志从面向市场到走进市场已10年有余,成功改版为男性时尚类期刊也有3个年头了。杂志能够在短期内成功转型,在市场上找准定位,确实有一些经验和教训值得总结。2001年,《明星时代》杂志的前身——《新疆艺术》杂志单靠财政拨款的日子已难以为继,而自治区财政厅要求编辑部增加造血功能的一纸批文,彻底打破了大家要继续躺在政策统包安榻上生存的幻想,《新疆艺术》(汉文)改刊、走市场化道路成为大势所趋。 “Star Age” magazine from the market to enter the market more than 10 years, the successful revision of the men’s fashion periodicals have 3 years. The magazine can successfully transition in the short term, identify the positioning in the market, there are indeed some experiences and lessons worthy of conclusion. In 2001, the predecessor of “Star Age” Magazine - “Xinjiang Art” magazine alone could hardly sustain its success due to financial appropriation. However, the Autonomous Region Department of Finance asked the editorial department to issue a piece of paper that increased the function of hematopoiesis, completely breaking the need for everyone to continue to lay The fantasy of living on the couch of policy integration and the reorganization of “Xinjiang Art” (in Chinese) have taken the path of marketization as the trend of the times.