随着企业效益的增长,企业的固定资产也会随之增长,这里面不仅有有形资产如厂房、设备,还会有如品牌、专利技术、企业文化等无形资产。可口可乐宣称烧掉厂房企业可以在三天之内重建,耐克全球没有一间生产厂房,可是却在运动鞋市场上独占鳌头。可见无形资产作用之大。 无形资产,要有心开发,运用得好,它会使企业的 As the efficiency of enterprises grows, the fixed assets of enterprises will increase accordingly. There are not only tangible assets such as factories and equipment, but also intangible assets such as brands, patented technologies and corporate culture. Coca-Cola declared burning plant can be rebuilt within three days, Nike does not have a production plant in the world, but in the sneaker market come out on top. Visible role of intangible assets. Intangible assets, should have the heart to develop, use well, it will make the enterprise