企业文化的概念很抽象,让人有些捉摸不透,但它确实存在,而且对企业的成功和赢利有决定性的影响。每一个企业,从一个小企业到一个拥有数亿资产的大公司,无论他们自己是否明确地意识到,都有自己的企业文化。企业文化很像人的个性,随着企业自身的发展或是环境的变化而变化。近几年,企业文化越来越受到企业的重视,在这个热潮中, The concept of corporate culture is abstract and somewhat unpredictable, but it does exist and has a decisive influence on the success and profitability of the business. Every business, from a small business to a big company with hundreds of millions of assets, has its own corporate culture, whether or not they themselves are clearly aware. Corporate culture is very much like a person’s personality, changing as the company’s own development or the environment changes. In recent years, more and more corporate culture by the importance of enterprises in this boom,