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渠道扁平化,给行业供应链的各个环节都带来了巨大的挑战。尤其对代理商而言,如何迎接这个挑战,是一个严峻的话题。本期代理商学院,我们组织的文章其实代表着几种趋势和走向,比如多元化拓展合作渠道,比如加强物流及服务平台的打造,强化代理商在流通环节上的作用等。家电代理商是否可以借鉴快消品代理商的一些渠道经验和方法来改善自身在渠道开拓以及利润提升方面的问题?代理商必须要提供满足消费者需求的产品,运用操作灵活的促销手段,建设强大的销售渠道,这样才能够决胜终端。深圳红紫金就是通过在渠道、产品、促销等方面的不断创新,走出了一条有特色的发展之路。
The flat channel has brought great challenges to all aspects of the supply chain in the industry. Especially for agents, how to meet this challenge is a serious topic. This issue of the Agency, our articles actually represent several trends and trends, such as diversified channels of cooperation to expand, such as strengthening the logistics and service platform to create and strengthen the role of agents in circulation. Appliance dealers can learn from some experience and methods of FMCG agents to improve their own channels in the development and profit improvement issues? Agents must provide products to meet consumer demand, the use of flexible marketing tools to build Strong sales channels, so as to win the terminal. Shenzhen Hong Zijin is through the channels, products, promotions and other aspects of continuous innovation, out of a distinctive development.