随着以互联网为基础的网络经济时代的到来,我国旅游行业的网络营销得到了迅速发展,但也面临着许多挑战和问题。本文在分析了旅游营销的发展趋势及存在问题的基础上,探讨了网络经济环境下,旅游网络营销系统的构成及其创新策略,以期促进我国旅游业网络营销的良性发展。 With the advent of Internet based internet economy, the network marketing of China’s tourism industry has been rapidly developed, but it also faces many challenges and problems. Based on the analysis of the development trend and existing problems of tourism marketing, this paper discusses the composition and innovation strategy of tourism network marketing system in the network economy environment in order to promote the healthy development of tourism network marketing in our country.