论文部分内容阅读
本文运用文献资料法和专家访谈法对大学生大型篮球赛事与商业合作运行的利弊进行了分析,首先对合作双方的合作形式进行了阐述,分别对合作的有利之处与弊端进行剖析,通过分析发现:大学生大型篮球赛事与商业合作有利于扩大相应赛事的影响;有利于增加篮球赛事的资金与物质支持;有利于加强合作公司的品牌效应;有利于公司文化的传播。存在的弊端为:彼此之间的沟通不到位,贪求眼前利益;赛事宣传与推广不力,赛事影响力受限;轻视竞赛组织工作,功利性过于明显。
This article analyzes the pros and cons of college students’ major basketball events and business cooperation by using the methods of literature review and expert interview. Firstly, the forms of cooperation between the two parties are elaborated. The advantages and disadvantages of the cooperation are analyzed respectively. : The college students basketball match and business cooperation will help to expand the impact of the corresponding events; help increase the funding of basketball events and material support; help to strengthen the brand cooperation of the company; conducive to the spread of corporate culture. The disadvantages are as follows: the communication between each other is not in place and the immediate interests are greedy; the publicity and promotion of the competition is not strong and the competition has limited influence; contempt for the organization of the competition is too obvious.