伴随着人类信息社会的到来 ,一个全球性经济活动中的新生事物——网络营销正在迅猛发展起来。网络营销的特点和优势在于即时双向互动 ;时空限制的消失 ;网上信息交流共享、自由、非干扰性等。它是一种整合了传统营销方式的新型营销方式。并结合我国现实的国情 ,阐明了现阶段网络营销还只能作为一种辅助手段与传统营销方式并存 With the advent of human information society, a new thing in a global economic activity - Internet marketing is rapidly developing. The characteristics and advantages of Internet marketing lie in two-way interactive real-time; disappearance of space-time constraints; online information exchange and sharing, freedom, non-interference and so on. It is a new type of marketing that integrates traditional marketing methods. Combined with the reality of our country’s national conditions, illustrates that the current network marketing can only be used as an adjunct to co-exist with the traditional marketing methods